SEO Content Distribution Linking For Newbies

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The "Duplicate content penalty." Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty. True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the "duplicate" pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site's other pages. The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.
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