The Google Page Rank

It's no secret anymore that Google ranks as the number one defacto-standard in the field of major search engines. In 2003, Google accounts for more than 85% of all Internet searches on a daily basis. Google now has many versions running in many different countries, including China, Japan, the U.K., Hong-Kong and many others. Rank for Sales knows many small and not so small businesses and companies whose livelihood almost basically depends on Google bringing them new customers, day after day.
When the livelihood of an entire company depends on just one search engine, this tells you a lot about the success of Google. It also underlines the importance of any web site ranking high in Google. In order to develop an independant and objective ranking system that has integrity, is both fair to everyone and is efficient for all end users searching on a specific keyword or keyphrase, Google has developed the Page Rank (PR) Algorithm.
The Google Page Rank value relies on the uniquely democratic nature of the Internet by using its vast global link structure as a prime indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives. It also analyzes the page that casts the vote. Votes cast by pages that are themselves important or are favorably viewed as "established firms" in the Web community weigh more heavily and help to make other pages look established too.