Step Nine - Monitoring

Whether you use WebPosition Gold or just run searches manually by hand you will have to monitor the major search engines for your targeted phrases. Also, you will need to review your stats to see where your traffic is coming from and what search terms are being used to find you. If a month passes and you don't see any changes then more work needs to be done. I'm certainly not stating that you should take a month off, a solid search engine positioning strategy involves constantly adding content, building links, and insuring that your visitors are getting the information they want to have and finding it as easily as possible