Wednesday, August 30, 2006

Optimization tips

1. Are your keywords in your title tags? (This includes the filename and page title) 2. Are your keywords in your content? (Especially the first and last paragraph of each page) 3. Do your keywords accurately describe the theme or subject of your page? 4. What words will users type into search engines to find your website? 5. Does the page contain JavaScript? If so, how much of it precedes content? (CSS and JavaScript is nice, but engine robots don't have a clue as to what to do with it and often give up if there's no content nearby.) 6. If your website is a business, have you made sure your business address and other information is easily available on each page? (Directories look for this when reviewing business sites.) 7. Did you optimize several pages of your site for certain targeted keywords? Be sure that your page titles reflect your keywords and be sure to repeat them in the body text of the page. 8. Are there plenty of text links on your pages for robots to follow? (They don't follow image map links or options in drop down menus.) 9. Did you read each engine FAQ to make sure you avoid SPAMMING their database before you submitted your URL? (FAQ's change often, so you need to keep checking back.) 10. Do you have any web sites linking to your website? Links from other web sites similar to your own will increase the relevancy of your website in search engine results. Focus on your keywords and keyword density but don't sacrifice your message. Utilize the meta tags keywords, description and title. Use your keywords when naming your pages.

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